Monday, November 10, 2014

What is the Deal with Magic Market and Bakery?

Encinitas has bakeries that are renowned across the county, highlighted by Elizabethan Desserts.  It also has had bakeries flame out recently, specifically the well regarded Dos Palmas in Leucadia.  It looks like the closing of Dos Palmas hasn't scared away new entrants into the bakery market as a sign went up in Little Oaks Plaza (Farr Better Spirits/La Costa Kids shopping center).  Whatever Magic Market and Bakery is, a sign is now up.  I've done my best at doing open source internet research and cannot find anything other than incorporation documents.  No Facebook, no Twitter, no website, no advance marketing at all.  Since I like bakeries, and I want to see new businesses in Encinitas, I hope these owners know what they're doing.  Not only is the Little Oaks Plaza shopping center not heavily trafficked, Magic Market and Bakery has literally the worst location in the center.  Maybe top 5 worst retail locations in 92024.  Here's the overhead view:


And here's the Street View:


All I can say is that I hope the rent is cheap.  New businesses are hard enough to start up without terrible locations.  It's like starting behind the eight ball.  I still hope to track down the owners of Magic Market and Bakery and find out what they're all about, and obviously will post that info here.  Until then, this new joint will remain a mystery to all of us.

1 comment:

  1. Was the picture taken on a Sunday at 6 am? Magic Market and Bakery is a Wonderful store. The store has fantastic fresh fish, wonderful deli, and a great bakery. The owners are very helpful explaining their products and giving out samples if you ask. Little Oaks Plaza is a community center. I own Dog In Suds and have been in this center for 27 years. A family owned center with an interest in seeing their tenants succeed. You will never find better landlords. Magic Market made a smart financial decision to rent in Little Oaks Plaza. They will be just fine.

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