Encinitas has bakeries that are renowned across the county, highlighted by Elizabethan Desserts. It also has had bakeries flame out recently, specifically the well regarded Dos Palmas in Leucadia. It looks like the closing of Dos Palmas hasn't scared away new entrants into the bakery market as a sign went up in Little Oaks Plaza (Farr Better Spirits/La Costa Kids shopping center). Whatever Magic Market and Bakery is, a sign is now up. I've done my best at doing open source internet research and cannot find anything other than incorporation documents. No Facebook, no Twitter, no website, no advance marketing at all. Since I like bakeries, and I want to see new businesses in Encinitas, I hope these owners know what they're doing. Not only is the Little Oaks Plaza shopping center not heavily trafficked, Magic Market and Bakery has literally the worst location in the center. Maybe top 5 worst retail locations in 92024. Here's the overhead view:
And here's the Street View:
All I can say is that I hope the rent is cheap. New businesses are hard enough to start up without terrible locations. It's like starting behind the eight ball. I still hope to track down the owners of Magic Market and Bakery and find out what they're all about, and obviously will post that info here. Until then, this new joint will remain a mystery to all of us.
